You started this business to have ultimate time freedom, but you're working more now than ever (and likely taking home less). You are forced to continue to make sacrifices in your personal life: a missed day at the beach with your family, a canceled vacation with friends, or another skipped day at the gym. You can feel the strain it's putting on you and those you love, but you feel there is no way you could work any less.

What started as a Google Sheet and your phone has now evolved into 17 types of software, 12 funnels, three offers, and one stressed-out person. You're the jack of all trades and a master of none. It takes ten minutes just to figure out where something is and even longer to remember which login to use.

You set a monthly revenue goal, but you and your team know it could go one way or another. Some months are feasts; most are famines. This unpredictable cash flow makes hiring key players who can remove you from the business impossible.

You are making good money, but your growth is a guessing game month-over-month. You haven't nailed down one specific traffic source that you can "turn up" whenever you want to make more profit. You feel like you're lighting your money on fire by giving it to gurus and underperforming advertising agencies. They send you a bunch of leads, but none turn into clients.

Anyone can sign up a few clients, but now you're trying to get to the big leagues (read: $500,000+/month), and just offering what everyone else is offering won't cut it; you need to create an offer "they can't refuse." The problem is you think this means just offering more, so you end up with a Frankenstein offer that covers everything from a custom onboarding call to walking your client's dog.

You may have figured out marketing, but trying to scale sales is totally different. You can't find a decent salesperson to save your life, so you're stuck taking calls from 7 AM to 7 PM, seven days a week.

The best (and most profitable) businesses in the world are run as a science experiment. They know what their control is (booking rate, close rate, cash-per-call, cost-per-call, lifetime value, refund rate, etc.), and they test variables against it (low ticket funnel vs. call funnel, new offer, increase in price, new sales funnel, etc.) to find the winner. You know you need better tracking and data systems, but all your stuff is on Google Sheets, and it takes hours to figure out one KPI.

You post content multiple times a day, trying to squeeze out another client from your followers, even though you know it isn’t sustainable. Your content follows a spray-and-pray approach; you haven't been able to nail down which content converts followers to clients, so you try it all, working 10x harder than you should.